As simple as this sounds, 99% of all the business owners
in the country just plain don`t know how to design and write good
advertisements. And that includes most of the biggest companies
in business.

If you have any intentions of operating a business of any kind,
learning how to write advertising copy is the most important
thing you must do. It quite literally will make or break your
business. It is the difference between just barely hanging on,
and profiting wildly.

I don`t how to tell you how important this really is.

Looking back over everything that I have learned about making
money, without a doubt, the one thing that has brought me the
greatest amount of success, is knowing how to write powerful
advertising copy. It really is, by far, the greatest money
making skill I possess. I will gladly teach you what I know
about writing advertising copy. We`ll get to that a little
later in this manual.

For instance, just recently I ran a small advertisement in our
local newspaper. It`s not a big paper, only about 60,000
readers. The ad was 2 columns by 3" inches. At $38.25 per
column inch the ad cost me $229.50 to run it just one time.
It brought in over $4,000.00. That`s 17 times cost!

I challenge you to clip any ad out of your local paper,
contact the merchant that ran the ad, ask him or her how
much it cost to run the ad, and then ask them if it brought
in 17 times that amount. If you can find a merchant that
reports their ad is pulling at even 5 times cost I`d love to
see the ad, because the truth is most advertisers are happy
if their ad breaks even. They figure that as long as they
recover what they invest in running the ad, the exposure
they get makes it worth while.

Although that may be true, what would you do if you had an
ad that actually earned $2,000. profit every time you ran it?
You would run it as often as you could, as long as it continued
to make money, right?

This is where business owners everywhere are killing themselves.
Early on when their business is new they test different methods
of advertising, if they are really lucky they get favorable
results and will continue to advertise. But in many cases they
don`t, and they convince themselves that their business is not
like other types of businesses, and newspaper advertising really
won`t work for them, and they never bother to test newspaper
advertising again.

It doesn`t matter whether you advertise in newspapers, magazines,
on billboards, or on the internet, the difference between your
ad making really good money and being a total flop lies in how
the ad is written. What offer are you advertising? Does the
prospect understand what the offer is? Did the prospect even
see your ad? Did you tell the prospect exactly how to buy?
Each of these elements, plus a number of others determine how well
your ad will pull.

Many businesses survive for years and years, and the owner manages
to squeak out a living, but how well would they do if they really
and truly put forth a major effort to learn how to really write
powerful ads. I can assure you the difference would be unbelievable.

That`s the problem. So unbelievable that most business owners just
don`t believe that it will make even a small difference let alone
a major difference. They are so, so wrong! Learn how to write
powerful advertisements and you will prosper for the rest of
your life!

About the Author

Michael J. McGroarty is the author of the Free Report Series
"37 Secret Money Making Strategies". Stop by
http://www.homemadebooklets.com and sign up for the
entire series. This is a Free offer.